Council approves Rapid Transit Brand Name

Posted on Thursday May 09, 2013

Regional Council approved ION as the new brand name for the Region’s Rapid Transit (RT) service.

ION has a number of meanings including ‘going’ in Greek. It links to the region’s academic and scientific communities as well as the pioneering heritage of electricity in Waterloo Region.

“The best brand names are unique, intelligent, memorable and distinct. ION is a powerful brand name that will help us attract new riders,” said Jim Wideman, Regional Councillor and Chair of the Region’s Planning and Works Committee. “It’s a made-in-Waterloo Region solution that will provide plenty of inspiration for the Region to tell the Rapid Transit story now and in the future.”

Read more about the Rapid Transit brand name by clicking on the attachment below.

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